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Where did you get that data?
In my August post entitled ‘On the road to good data! What are Key Performance Indicators? And what do they mean?’ I talked about typical metrics that most insurance brokers use on a daily/monthly basis. I also point out the ‘guiding principles’ that need to be considered before even starting to think about doing some math. The first guiding principle is determining if the data you are using is reliable and accurate. To figure this out, you must review data in a way that actually structures it in a logical (and easy to understand) way. To do this, we always ask our clients if we can get our hands on some raw data……the conversation usually goes like this:
